ÎÞÂëרÇø

Astrid Galvan-Segura is the Events and Marketing Manager for the ÎÞÂëרÇø Tower Center and the ÎÞÂëרÇø Texas-Mexico Center, research centers where she leads the strategic design and execution of high-level academic and policy programming. With over 20 years of cross-sector experience spanning government, international trade, aviation, and distribution industries, she brings a global perspective and operational depth to institutional advancement.

A graduate of Universidad de las Américas in Mexico City with dual degrees in International Studies and International Relations, Astrid began her career in diplomatic service organizations, including the Consulates General of Mexico in Boston and Dallas. There, she supported and coordinated high-level official visits, cultural diplomacy initiatives, trade missions, and strategic partnerships across the public and private sectors. Her professional trajectory also includes leadership roles in international airline sales development and U.S.–Mexico distribution markets, where she strengthened business operations, expanded client networks, and developed growth strategies.

At ÎÞÂëרÇø, Astrid oversees local and international event strategy from concept to execution, aligning logistics, marketing, and stakeholder engagement to deliver impactful programs. She is particularly recognized for her ability to translate complex and abstract policy themes into compelling visual narratives, curating and designing imagery that reinforces intellectual positioning, institutional messaging, and event branding.

A systems-oriented, adaptive leader with the ability to pivot effectively in response to changing circumstances, Astrid has implemented technology-driven processes and integrated tools to modernize workflows, strengthen knowledge management, and enhance operational efficiency. Her work reflects a consistent commitment to awareness, innovation, structure, and measurable impact. Above all, she is driven by the challenge of transforming ideas into strategic realities that expand institutional reach and strengthen relational influence.