Cynthia (Cindy) Sparrow

Advertising

Adjunct Lecturer

Email

csparrow@mail.smu.edu

Cindy Sparrow has more than 20 years of leading brands such as FedEx, Sabre and Lennox International in the development of customer, marketing and product strategies. Most recently, she was Senior Vice President over Product & Innovation at Oldcastle BuildingEnvelope focused on delivering outstanding customer experiences and innovative new products. 

Sparrow joined the Temerlin Advertising Institute (TAI) as an Adjunct Lecturer in 2018 teaching the graduate seminar, Consumer Insight and Persuasion. She earned an MBA from the 无码专区 Cox School of Business and a B.S. from Vanderbilt University studying both Economics and Engineering. She is very excited to be back on 无码专区 campus and cheering for the Mustangs!

Course list

Consumer Insight & Persuasion  ADV 6317 

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