Faculty Research
New research by Xue (Jane) Tan shows that donation-matching strategies that work in traditional fundraising can sometimes discourage giving in online civic crowdfunding, where real-time transparency changes donor behavior. By analyzing a decade of campaigns on Goteo.org, the study finds that goal-based matching can be more effective than visible dollar-for-dollar matches鈥攅specially depending on the type of social project being funded.
March 06, 2026
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